Brand Management
A brand is more than a logo, color, slogan or recognizable mark. A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. A successful brand accurately portrays the message or feeling the company wants to get across.
Effective brand management
- Builds loyal clients
- Creates and maintains trust and integrity
- Builds authenticity in the perceptions and responsibilities
- Improves abilities and functions
- Interacts with clients
- Builds trusting relationships
- Builds positive word of mouth
- Is easily recognizable
- Creates a sense of pride
Other hidden benefits of an effective brand include; money savings, increased funding opportunities, increased partnership opportunities, stronger partnerships, they attract talent and provide confidence.
Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the organizations overall vision.
An organization can have a master brand and within that the departments can have additional brands to follow. However they can not override the main brand, they work together!
Protecting and projecting the brand through messaging, imagery, color and logo use, is essential. Brands are considered to be among a company’s most important and valuable assets.
Seabirds Brand is focused around supporting Membership and building a strong community based around our culture.
Seabird Island Band Council Mission Statement
Seabird Island Band exists to promote a Healthier, self-sufficient, self-governing, unified and educated community. We believe that a Healthy community is one that has achieved physical, emotional, mental, spiritual and cultural balance.
We work towards building a community where communal pride and respect are based on family values and respect for other people’s values, views and ideas. We want to co-exist with other communities and governments while exerting our right to be a self-governing nation.
Seabird Island Band promotes full employment, the development of our local economy and improved housing conditions. We want our community to be a safe and prosperous place for our people. We aim at achieving a good standard of living for all our Band Members.
Seabird Island Band will accomplish this mission with the energy of our Youth, the wisdom of our Elders, the strength of our families, the vision, determination of our political leaders, the guidance of our spiritual and cultural leaders and the contributions of our staff Members.