Communications, Graphic or Visual Design is more than creativity, its fine art working with formatting and layout based on proven scientific techniques that help you get the results you need the first time, while following industry standards, regulations and laws. It is the art and practice of strategic planning, projecting ideas and experiences with visual and textual content. Always aware of the elements, influences and principles that make up design, which are essentially a set of guidelines that help a design achieve effective composition.
Even on a small job, can require skill, developing a concept based on the results you are after, even a simple flyer takes experience. The same flyer may also need to be created in a variety of ways to be distributed over a variety of mediums (newsletter, social media, web, presentations and more).
The design completes the package! It brings together branding with; messaging, photos, colors and imagery to create multiple marketing products like; notices, newsletters and more to go out over multiple print and digital mediums.