A brand is more than a logo, colour, slogan or recognizable mark; it is a concept people identify with a company, product, or individual. A successful brand accurately portrays the message, influence or feeling the company hopes to convey. 

Effective brand management:

• Builds loyal clients and trusted relationships
• Creates and maintains trust and integrity, both in the brand identity and in relationships with stakeholders
• Builds authenticity in the perceptions and responsibilities
• Improves abilities and functions of the brand
• Interacts effectively with clients
• Generates positive word-of-mouth
• Is easily recognizable
• Instills a sense of pride

Hidden benefits of an effective brand may include saving money, increased funding opportunities, increased partnership opportunities, stronger partnerships and attracting talent.

Developing a strategic plan to gain brand value requires a comprehensive understanding of the brand, its target market, and the organization’s overall vision.

An organization can have a master brand, and its individual departments can amass additional brands. However, they cannot override the main brand; they must work together!

Protecting and promoting the brand through messaging, imagery, colour and logo usage is essential. A brand is among a company’s most important and valuable assets.

Seabird’s Brand is focused around supporting Members and building a strong community grounded in our culture.